跳到主要內容區塊

 

104 行動遊戲首頁介面配置之注意力與 觀看行為研究

出版年度:104

 

論文名稱:行動遊戲首頁介面配置之注意力與 觀看行為研究

 

研究生:沈毅珊   指導教授:蔡子瑋

 


論文簡介:

  隨著行動裝置的普遍化,資策會產業情報研究所(MIC)指出,使用者 較往年增加遊戲時間在行動裝置上,每天平均行動遊戲時間約52.6 分鐘。 因此, 若能了解遊戲介面吸引使用者注意力及觀看行為, 將有助於使用 者對於遊戲介面的使用性及使用動機, 在遊戲設計領域亦是研究的重要 議題。本研究以應用程式商店App Store 中遊戲類為主要探討對象,歸納 出遊戲首頁介面配置設計的重要因素為螢幕方向、編排方式及元素位置, 依據探討結果製作實驗樣本, 提供未來行動遊戲介面配置設計參考。 本研究透過注意力實驗, 給予實驗樣本的刺激, 藉由眼動儀器與腦 波儀器收集人們注意力訊息, 進行分析行動遊戲介面設計因素, 研究結 果如下: 一、配置因素對於注意力的影響: 配置設計為直向螢幕、並以水平 排列和開始按鈕位置於中間與右方, 容易使人專心思考。 二、配置因素對於觀看行為的影響: 以單因子變異數分析結果有顯 著影響。「開始按鈕」水平排列於上面中間位置、「標題」位於 左側、「設定按鈕」配置於畫面置中, 較容易讓使用者注視。 三、使用者注意力品質與觀看行為之間的關係: 推論一個好的介面 設計應要有高注意力、低專注率, 可以吸引目光並輕鬆理解介 面資訊。因此在行動遊戲介面設計上, 介面元素的編排設計可 列為影響注意力的重要設計要素。 With the popularization of mobile devices, there is a trend that people spend more time in playing mobi le game. According to a survey from the authori tat ive MIC (Market Intell igence & Consult ing Inst itute) of II I ( Insti tute for Information Industry), the dai ly average t ime that mobi le d evi s e u s er s’ pl a yi n g game i s ab o ut 5 2. 6 mi nu t es an d o n t h e ri s e year l y. T h e studies on the improvement of the game interface may lead to the attractiveness and the usabi li ty of the game. In this study, we explore the issues related to the design of the init ial page of a mobi le game. We focus on mobi le games and choose the samples from the App Store. Base on the results of analyzing these samples, we implemented an experimental mobi le game. The user study is conducted through analyzing data from usabil ity experiments, Eye tracking instruments and EEG equipment are employed to r eco r d u s er s’ game -p l a yi n g b eh av io r s u ch as u s er s’ att en ti o n mess age. T h e outcome shows that important factors affecting the designing of the interface for mobile games can be summarized as follows: 1. T h e f act o rs o f i nt er f ace con f i gu r ati o n t h at aff ect s u s ers ’ at t ent io n: For vertical screen, the design of picture elements in interface configurat ion are bet ter arranged horizontally and the start button is placed in the middle or to the right. People could be benefited in concentrating on thinking. 2. The factors of interface configuration that affects viewing behavior: This study was using one-way ANOVAs to analyze the eye movement data for knowing relat ion between interface configuration and viewing behavior. The result shows that different interface co n fi gu r at io n s cou l d si gn i f i can tl y aff ect t h e u s ers ’ vi ewi n g b eh avi o r. 3. T h e r el ati o ns h ip b etween u s er s’ att en ti on q u ali t y an d v i ewi n g behavior: This study was found that a good design of interface configuration have high EEG at tent ion and low viewing attent ion. There can at tract attent ion and keep a relaxed mood to realize the informat ion. Therefore, the design of interface configurat ion in mobile game is an important element to affect t h e u s ers ’ att ent i on .

瀏覽數