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101 應用多模式情緒分析於商業網站介面之設計研究

出版年度:101

 

論文名稱:應用多模式情緒分析於商業網站介面之設計研究

 

研究生:陳吉華   指導教授:蔡子瑋

 


論文簡介:

  網路科技發達, 網站成為最主要的資訊傳遞方式, 而且也帶動了 許多企業商機, 如何創造網站的吸引力為主要課題。過去於網站介面 設計探討中, 使用性與功能性為重要設計因素, 但是隨著認知科學的 臉部情緒, 三種情緒模式於網站介面視覺的相關性為主要目的。 在實驗上主要以多模情緒實驗為主, 首先, 透過文獻歸納商業網 站設計因素, 接著進行樣本製作, 在實驗過程中, 強調同步收集生理 情緒資料, 測後給與心理評估問卷, 透過多重檢定情緒以消弭量測上 的誤差, 最後, 歸納商業品牌介面之重要設計因素, 以及獲得情緒與 設計因素之間相關關係。 實驗結果以證實, 在不同的網站介面設計中, 各模式情緒結果皆 具有顯著差異, 網站介面設計會影響行為、生理、心理情緒反應, 比 較各網站介面差異, 發現色彩因素的情緒反應較為顯著。在心理與臉 部情緒結果,以有彩度的網站較容易產生情緒起伏,而腦波情緒結果, 以無彩度網站較容易引起注意力且產生放鬆感。因此在未來於商業網 站設計上, 網站的色彩可列為影響使用者情緒經驗之重要設計因素。Since Internet technology is getting more prosper, websites have become the major approach to broadcast information, and they also bring more commercial opportunities. Past studies have shown that usability and function are the main design factors of website interface(Hassenzahl, 2006). However, researches in the perspective of affective engineering have proposed that emotional factors are crucial to users (Norman, 2004). One’s emotion could be identified through the physiological, psychological and behavior aspects . Thus, the aim of the study is to explore the relationship between commercial website interface and users ’ multi-emotion expression. The research procedures are briefly described as follows: First, classify and identify the essential visual factors of commercial websites. Second, develop the website sample for the experiment. Third, collect the participants’ emotion data including brainwave data, facial expression, and psychological emotion responds. Finally, statistically analyze the emotion data acquired from the experiments.The conclusions yield that website interface affect users’ emotional responds. Color factor has mainly significant effect. For users’ psychological emotion and facial expression, the effect of color is more significant than neutral color on website. For users’ brainwave emotion responds, the neutral color on website easily attracts users and lead them into meditation situation. In the future design of commercial website, the color is a crucial design factor related to emotion on the website. Keywords:Commercial Website Interface, Multi-Emotion, Emotional Measurement

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