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105 「台鐵e訂通」行動訂票系統使用性與眼動評估研究

出版年度:105

 

論文名稱:「台鐵e訂通」行動訂票系統使用性與眼動評估研究

 

研究生:陳韻存   指導教授:蔡子瑋

 


論文簡介:

  隨著智慧型行動裝置的快速發展,行動裝置因行動網路環境已邁向完善成熟,使用行動裝置應用程式,亦是現今使用者經常使用之功能。台鐵是通勤重要交通工具之一,使用者透過行動應用程式(Application,APP)訂票成為許多人的習慣,而官方應用程式通常代表重要的設計指標,但台鐵官方訂票行動應用程式的低使用率,顯示出可能的使用性問題,因此行動訂票系統的使用性議題會是重要的研究議題。With the thriving development of mobile devices and the well-constructed internet network, mobile applications much enhance the efficiency and convenience or people’s daily life. Since Taiwan Railways is one of the main public transportation for commuters and passengers, using e-ticketing apps has become their regular behaviors. Generally speaking, an official application represents the primary and well-developed index. However, low use-frequency of TRA E-Ticketing possibly reveals some usability problems. Hence, e-ticketing apps usability is the essential issues to be explored.

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